Breitling and Crown & Caliber Team Up for Luxury Watch Trade-In Plan


Getting uninterested in your typical watch? Now you’ll be able to commerce it in for a brand-new Breitling. The esteemed Swiss watchmaker has partnered with Crown & Caliber, the net retailer which helps you to purchase and promote pre-owned luxurious watches, to launch a web based platform the place you’ll be able to commerce in your luxurious watch and obtain credit score in the direction of the acquisition of a Breitling timepiece. That makes Breitling the primary main Swiss watchmaker to just accept pre-owned watches for a brand new mannequin. The platform is now dwell, and you’ll entry it on the Breitling website.

“Within the trade there was quite a lot of discuss in regards to the secondary market,” Thierry Prissert, Breitling USA President, instructed Males’s Journal. “We wanted to embrace it in a means that satisfies our clients.”


Buying and selling Up

With the launch of the platform, Breitling has entered into the booming pre-owned watch market—by some estimates, a $17-$20 billion industry—in a giant means, though Crown & Caliber handles the method of appraising the timepieces. The businesses first crossed paths at Baselworld, the watch and jewellery commerce present, just a few years in the past, however started to work on the brand new platform in earnest beginning final yr.

For Prissert, working with a longtime accomplice like Crown & Caliber was one of the simplest ways for Breitling to get into the secondary market. C&C already handles gross sales of many pre-owned Breitling watches and has a repute for promoting high-quality timepieces. However the firm’s data of watch gross sales was a giant draw, too. Since its launch in 2013, C&C has processed over 40,000 transactions and constructed an enormous database within the course of, together with not solely how a lot sure watches promote for, but in addition how lengthy they’re available on the market.

“Nearly any watch that we see,” Hamilton Powell, CEO and Founding father of Crown & Caliber, instructed Males’s Journal, “we may have historic gross sales pricing on.”

“That was the convincing issue,” Prissert stated, including that the partnership saved Breitling from having to determine the pre-owned watch market from scratch. As any watch aficionado will inform you, it may be a troublesome area to navigate—shady sellers and faux watches abound. That makes established, authentic retailers like C&C all of the extra beneficial.

The The Breitling Tremendous Avenger Chronograph 48 Evening Mission Courtesy of Breitling

The brand new launch comes at an thrilling time for Breitling. The corporate revamped its web site final yr and solely not too long ago started promoting a few of its watches on-line. The purpose with these new initiatives is to present watch patrons extra choices in how they discover and buy a timepiece, Prissert stated.

With trade-ins particularly, each Powell and Prissert view the brand new platform as a method to meet up with different industries which have lengthy accepted trades to knock down the value of a brand new product. If you wish to purchase a brand new Mercedes, for instance, you commerce in your present trip and get a greater deal. Now you are able to do the identical with the watch sitting in your drawer.

“We needed to have the ability to provide clients the identical optionality that’s existed in different industries,” Powell says.

With trade-ins, Prissert additionally sees a chance to make Breitling extra accessible for individuals who wish to put one thing new on their wrist, however would possibly balk at a several-thousand-dollar price ticket.

“It’s additionally to open the model to new individuals that may be very a lot helped by an excellent present certificates credit score quantity,” he stated.

In fact, you have already got to be sitting on a fairly good watch so as to actually convey the value down. But when do you’ve gotten a high quality mannequin, a trade-in is an efficient method to check out one thing new, and doing it by Breitling ensures a comparatively seamless transaction.

How It Works

For somebody able to improve, the method is easy sufficient. Head to Breitling’s trade-in page and select your watch’s model from a dropdown menu (the corporate at the moment accepts over 30 totally different manufacturers). Then, fill out a type, add some photographs of your timepiece, and submit it. The knowledge goes to Crown & Caliber, the place specialists overview the shape and assess the worth of your watch utilizing the corporate’s database. Based mostly on the situation of your ticker and the way others prefer it have bought, the corporate generates a quote and replies to your submission in a single enterprise day.

In case you settle for it, you’ll get a delivery label to mail your watch to C&C’s processing facility in Atlanta, and as soon as it’s obtained, you’ll get affirmation of the provide. From there, you’ll be able to both have the corporate reduce you a test for the worth of the watch, or you may get a voucher in the direction of the acquisition of a brand new Breitling mannequin.

Take notice: There’s additionally a sweetener in the event you select the voucher. In response to Powell and Prissert, Breitling will add a premium on prime of your watch’s quoted worth in the event you go for retailer credit score. Though they wouldn’t present specifics, Powell stated it’s “a significant proportion,” of the quote. Strive making that occur together with your native Mercedes supplier.

New Watches to Look Out for Proper Now

With a number of new watches debuting this fall, now’s a good time to get your arms on a Breitling. Listed below are the main points on our favorites.

The Breitling Superocean Automated 44 Outerknown Courtesy of Breitling

Unveiled at Kelly Slater’s Surf Ranch in Lemoore, California, the Superocean Automated 44 Outerknown is a collaboration between the watchmaker and Slater’s attire firm, Outerknown. It’s an replace of Breitling’s basic Superocean dive watch, which was first launched in 1957. It comes with a 44-millimeter stainless-steel case and a ratcheted unidirectional bezel—a key characteristic that permits divers to time their dives precisely. It has a inexperienced dial and the arms, numerals, and indexes have a luminescent coating for simple studying in low-light circumstances. The launch additionally included a brand new Econyl strap made out of recycled nylon that can work with any Breitling timepeice, and the strap is available in a spread of colours for a rugged look that may match any outfit.


Astronaut Scott Kelly carrying the Breitling Avenger Chronograph 48 Evening Mission Courtesy of Breitling

The brand new Avenger assortment launched in September, and these watches are constructed to the best requirements of reliability and sturdiness and include some critical efficiency chops built-in. We just like the Tremendous Avenger Chronograph 48 Evening Mission, which includes a powerful, shock-resistant 48-millimeter titanium case that’s designed to be used even whereas carrying gloves. The blue dial’s giant numerals are impressed by the stenciled numbers on plane carriers, and so they’re coated with a luminescent movie to make them simple to learn irrespective of the place you’re. A blue leather-based strap secures this daring military-inspired watch to your wrist.


The Aviator eight Mosquito Courtesy of Breitling

This watch is filled with aviation historical past. We’ll begin with the identify: It’s a reference to the de Havilland Mosquito, a legendary WWII-era British warplane made virtually completely from wooden. Design-wise, the Aviator eight can also be a nod to the on-board clocks that Breitling designed for planes again within the 1930s and 1940s and the corporate’s famed Co-Pilot watch, which was beloved by aviators for its giant, easy-to-read numerals. The watch is powered by a Caliber 01 motion made in-house at Breitling, and it comes with a brushed stainless-steel bezel over a good-looking black dial with silver chronograph counters. The pink and orange accents on the arms add a pop of colour, and there’s some historical past behind them, too: The colours are impressed by the army roundels painted on Mosquitos in the course of the warfare.


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